If you've been a follower of the brand it should be no surprise that our concepts are deeply rooted in the rich culture of music. The Irrelevant collection is no exception. Inspired by the song "Moves that make me" by The Grouch, we chose to put an emphasis on that fact that in a society where competitors are born each day, everyday is a struggle to stay relevant. But as an individual you have complete power over the moves you make, deeming you relevant or irrelevant. That message has not only stuck with our brand philosophy, but the everyday words we live by.