Behind The Shoot | IRRELEVANT Day 2

Behind The Shoot | IRRELEVANT Day 2

Moving toward the release of our first collection "IRRELEVANT", we needed to complete our lookbook. After doing some scouting, we came across a pedestrian bridge that we felt had potential for a shoot. It ended up working out great. Claude lined up to shoot with Travis Anderson during sunset. And here's your preview...

Travis and his girlfriend Kristina brought their French Bulldog named Olive. And like myself, Olive seemed to enjoy spectating.

As we get closer to our first release, I'm constantly learning more about myself and this business we're in. Discovering how to balance both patience and eagerness. Practicing patience but not riding the brakes, being eager but not reckless at full throttle. It's a matter of enduring all of our own expectations when going through the building steps prior to these releases

Stay tuned for the lookbook and release dates....